At present, social media marketing may appear to be more relevant. In any case, according to experts, search engine optimization is gradually getting back to emails again. In fact, veteran digital marketers opine that email remains the reliable marketing option for good return on investment (ROI). Considering these trends, it can be safely said that emails are making a comeback in 2017 and will probably turn out to be significantly more important in the up and coming years.
While it is decent to innovate and try out new things, there is a certain amount of risk associated with bypassing the demonstrated methods. While new things may be very effective, the value of old practices is already established. Thus, while you choose to demonstrate your marketing ability on Facebook, Instagram, Twitter, or Snapchat, it would be unwise to overlook email completely.
Here are a few factors that you must take a note of:
1. Email Sizes Up Against Social Media Quite Admirably:
Email is not the slightest bit against social media marketing, but it certainly holds its own ground quite well. According to MailMunch's study, there is still a sizable lump of Internet marketers who trust that email outperforms social media in certain ways. While Facebook is occupied and Pinterest is beautiful, there is still some allure in great old email conversations that social media channels have not possessed the capacity to overwhelm. A gander at the stats of email versus social media marketing will make the picture turn out to be significantly clearer. In addition, it must be admitted that incorporating an email list is easier and less time-expending. Stakeholders of many companies still discover utilizing emails for communication more familiar and satisfying. About 60% individuals check their emails in the morning, before moving to Facebook updates. Email has over 3% active clicking factor (CTR) and gives better ROI of over 20%.
2. The Importance Of Email For SEO:
Truth be told, emails outperform other SEO techniques like PPC and content marketing. It is probably the most cost effective way to market products or benefits or to communicate with potential customers and reach business goals. While around 205 billion emails are sent and accessed each day now, by 2019, the number is expected to go past 240 million. From SEO perspective, these figures are colossal! The better your reach is, the better your prospect is.
3. The Balance Between Email And Social Media Marketing:
In any case, as stated earlier, you can go ahead with both the new and the old. In fact, the smart thing to do is strike a balance between email and social media marketing. Despite the fact that it may not be accurately measurable as far as direct ROI is concerned, social media is still best to share your best content with an immense number of individuals instantly. You ought to also note that your email and newsletter campaign may not be as impactful as you are trusting on the off chance that you have not yet strengthened the preparation through sharp social media campaigns. Social identifies the prospects and emails engage them.
It ought to never be social against email in the event that you are aiming for great rankings with search engine marketing. In social media, clients expect more news and entertainment while email is best to send out offers, discussing and making it all work out. Both these marketing channels are worth capitalizing on.
Tips To Design Better Email Marketing Strategies:
Since you realize that it would not be a smart thought to build up a digital marketing strategy without incorporating email, it is time to take a brisk take a gander at a couple of tried and tested tips for creating a sharp email marketing campaign.
Utilize customer data to personalize the content of the emails as much as you can. Address the prospective and existing customers with their names and not with a 'Sir/Ma'am,' or more regrettable, 'Dear valued customer.' Suggest products/administrations to them based on purchase history or search history. Keep in mind, this is not just a casual message that you are conveying; it ties into the overall customer encounter.
Almost half of emails are opened because of the subject line. In this way, get it right! Also, be particular about utilizing an answer to email address instead of a no-answer one. No one wants to see an email address that clearly demonstrates the sender is not interested in getting an answer.
Utilize your real email signature to persuade the client that it is you who is finishing the email and it is not a system-generated email. On the off chance that you require any information from the client, be upfront about it.
Categorize your target audience by industry, company measure, sales cycle, interests, perusing history and whatever else applies. Try not to send the same message to everybody. One solution does not work for all.
Make beyond any doubt your email has a responsive plan and can be accessed via a variety of cell phones. Most emails are read on smartphones nowadays.
As it is evident from the points above that emails continue to convey wanted results. Be that as it may, email marketing has advanced quite a bit as has SEO in general. It is certainly not what it used to be a decade or so back. Conveying mass emails to everybody does not work anymore. The same email does not appeal to everybody. This is the ideal opportunity to update your SEO services as far as emails are concerned and perceive how you can convey customized messages to targeted prospects. Obviously, these messages ought to be tailored for multiple gadgets, especially cell phones.
You need to be interested in changes. SEO is where practices change constantly. You must try new techniques and see what works for you. When you have made sense of what works for you, take a shot at ways to automate it via triggered emails. You will reap the benefits when your target audience turns out to be more responsive. This way your campaign's performance will enhance significantly, ultimately aiding your business' growth.
